Our Ambassadors

Our ambassadors represent Richmond Institute, share our values and inspire students and staff to achieve success. They work with students by sharing their insight, knowledge and experience in the sports industry.

Peggy O'Neal

Leadership
The Richmond Football Club President will talk to students about her leadership experience and what it takes to lead an AFL club.

Brendon Gale

Management
Former player and now CEO of the Richmond Football Club will talk with students about his career as a leading sport administrator.

Lydia Lassila

Athletic Performance

The five-time Winter Olympian will educate students on how athletes set and achieve their vision and goals.

Lisa Alexander

Coaching

Former Australian Diamonds head coach will educate students on how to motivate teams and establish high performance cultures.

Peggy O'Neal

Lydia Lassila

Lisa Alexander

Peggy O'Neal

Leadership

Peggy was appointed president of the Richmond Football Club in October 2013, having served on the board since November 2005.

Peggy is a consultant to Lander & Rogers and has specialised in superannuation and financial services law for more than 20 years. She was a partner at Herbert Smith Freehills until July 2009.

In August 2014 she was appointed to chair the Victorian Minister for Sport’s year-long inquiry into ‘Women and Girls in Sport and Active Recreation’.

Peggy is presently a non-executive director on the board of Commonwealth Superannuation Corporation as well as three subsidiaries of National Australia Bank. In the not for profit sector, she is on the board of Women’s Housing, on the investment advisory panel of Home for Homes (an initiative of the Big Issue) and an ambassador for micro-finance organisation, Opportunity International.

In September 2014 she was named as one of The Australian Financial Review 100 Women of Influence and as one of the Women’s Weekly 50 Most Powerful Women in Australia. She is also a Fellow of the Australian Institute of Company Directors.

As the leadership module program ambassador, students will learn from the AFL’s first female president about what it takes to lead a football club. Peggy will talk with students about her extensive leadership experience and philosophies on how to authentically lead teams.

Brendon Gale

Management

Brendon was appointed as CEO of the Richmond Football Club in August 2009. Prior to that, he was a lawyer with a leading Australian commercial law firm, and later, a sporting administrator as CEO of the AFL Players Association.

Brendon is a Graduate of the Australian Institute of Company Directors, and served on the Board of the Victorian Human Rights and Equal Opportunity Commission from 2009 – 2013. He is also an owner and director of several businesses in the hospitality and leisure sector.

Brendon played 244 AFL games with the Richmond Football Club from 1990 to 2001 and was awarded Life Membership in 2000.

As CEO, Brendon was appointed to the Board of Richmond Football Club as an Executive Director, in November 2015.

As the management module program ambassador, students will learn from one of the leading sports administrators in Australia. Brendon will talk with students about managing a high profile AFL club and his management and experience.

Lydia Lassila

Athletic Performance

Lydia Lassila has represented Australia in five Winter Olympic Games. She currently holds three world records, the latest being the first woman in history ever to perform the quad-twisting somersault. Lydia has always set the bar high and has been out of her comfort zone and pushing the boundaries since her Olympic dream spawned at the age of six. She feels fear on a daily basis, but pushes forward regardless; all in an effort to be the best.

Throughout her career Lydia has encountered many setbacks, mostly due to injury, but battled her way to the top to ultimately achieve her goals. 

As the athletic performance program ambassador, students will learn from Lydia the importance of having a clear vision and she will demonstrate how this vision is brought into reality. She has an incredible understanding of achieving goals through diversity and has mastered the art of juggling life as an elite athlete, mum and an entrepreneur. Students will come away with clear strategies on how to maximise their potential. They will feel empowered to take charge of their lives, identify their vision and create a plan to live their dreams.

Lisa Alexander

Coaching

Australian sport has a reputation for producing professional, driven, innovative, successful coaches and Lisa Alexander continues that tradition. Developing a high-performance culture around the Australian Diamonds is what drives Lisa Alexander and this approach has been the corner stone of her coaching career.

Succeeding Norma Plummer in 2011, Alexander stepped into the role of Head Coach with the ultimate goal of winning the prized titles of Commonwealth Games and World Champions. In 2014 and 2015 she did just that.

Lisa is a motivating speaker who has presented to AFL teams, coaches and elite high performance programs across the country.

As the coaching module program ambassador, students will hear from one of Australia’s leading coaches on motivating teams and establishing high performance cultures with examples from her coaching career.

Richmond
Institute