Who We Are

Our Story

Richmond Institute is the education arm of the Richmond Football Club and a leader in sports industry education.

Through Richmond Football Club’s collaboration with Swinburne University of Technology and our connection with industry organisations, we provide outstanding experiences, outcomes and pathways for students.

With a variety of programs and courses on offer, we are developing the next generation of sports industry leaders.

Mission Statement

To provide an optimal learning environment and outstanding student experience where all students are inspired to thrive and unleash their full potential.

Our Team

Meet our 30+ dedicated, passionate and well-connected staff who will support you through the courses on offer. The team comprises of inspiring leaders in both education and industry, who share their breadth of knowledge and experience with students.

Our Values

We strive to live out the Richmond Football Club values and behaviours to ensure success for all students


We ensure all students understand and are aware of the importance of their role within Richmond Institute, Richmond Football Club, and the wider community. Our staff play to their strengths, whilst assisting students to help identify theirs and do the same.


We are committed to ensuring all students experience growth and improvement, not only personally, but professionally, We support students to face challenges and put in the hard work.


We understand success comes in many forms and we are committed to working relentlessly to ensure students achieve this success.


We take pride in facilitating a united and connected community. We do this by ensuring we show care for everyone, having a positive attitude, and celebrating success.

Student Success

Since 2017, we’ve had 711 students graduate and move into their chosen pathway through employment or further education. We’re so proud of their achievements. Read more about their stories below.

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Peggy O'Neal


Peggy was appointed president of the Richmond Football Club in October 2013, having served on the board since November 2005.

Peggy is a consultant to Lander & Rogers and has specialised in superannuation and financial services law for more than 20 years. She was a partner at Herbert Smith Freehills until July 2009.

In August 2014 she was appointed to chair the Victorian Minister for Sport’s year-long inquiry into ‘Women and Girls in Sport and Active Recreation’.

Peggy is presently a non-executive director on the board of Commonwealth Superannuation Corporation as well as three subsidiaries of National Australia Bank. In the not for profit sector, she is on the board of Women’s Housing, on the investment advisory panel of Home for Homes (an initiative of the Big Issue) and an ambassador for micro-finance organisation, Opportunity International.

In September 2014 she was named as one of The Australian Financial Review 100 Women of Influence and as one of the Women’s Weekly 50 Most Powerful Women in Australia. She is also a Fellow of the Australian Institute of Company Directors.

As the leadership module program ambassador, students will learn from the AFL’s first female president about what it takes to lead a football club. Peggy will talk with students about her extensive leadership experience and philosophies on how to authentically lead teams.