Who We Are

Our Story

Richmond Institute is the education arm of the Richmond Football Club and a leader in sports industry education.

Through Richmond Football Club’s partnership with Swinburne University of Technology and our connection with industry organisations, we provide outstanding experiences, outcomes and pathways for students.

With a variety of programs and courses on offer, we are developing the next generation of sports industry leaders.

Mission Statement

To provide an optimal learning environment and outstanding student experience where all students are inspired to thrive and unleash their full potential.

Our Partners

Richmond Institute partners with quality industry organisations to provide greater education, placement and employment opportunities for students.

Our Ambassadors

Our ambassadors represent Richmond Institute, share our values and inspire students and staff to achieve success. They work with students by sharing their insight, knowledge and experiences in the sports industry.

Peggy O'Neal


Brendon Gale


Lydia Lassila

Athletic Performance

Lisa Alexander


Our Team

Meet our 30+ dedicated, passionate and well-connected staff who will support you through the courses on offer. The team comprises of inspiring leaders in both education and industry, who share their breadth of knowledge and experience with students.

Our Values

We strive to live out the Richmond Football Club values and behaviours to ensure success for all students


We ensure all students understand and are aware of the importance of their role within Richmond Institute, Richmond Football Club, and the wider community. Our staff play to their strengths, whilst assisting students to help identify theirs and do the same.


We are committed to ensuring all students experience growth and improvement, not only personally, but professionally, We support students to face challenges and put in the hard work.


We understand success comes in many forms and we are committed to working relentlessly to ensure students achieve this success.


We take pride in facilitating a united and connected community. We do this by ensuring we show care for everyone, having a positive attitude, and celebrating success.

Student Success

Since 2017, we’ve had 288 students graduate and move into their chosen pathway through employment or further education. We’re so proud of their achievements. Read more about their stories below.

Our Campuses

Students have access to state-of-the-art facilities across all our campuses


Albury / Wodonga


Our Board

Richmond Football Club and the Richmond Institute comprise of Board members who come from highly experienced & diverse backgrounds.


Peggy O'Neal


Peggy was appointed president of the Richmond Football Club in October 2013, having served on the board since November 2005.

Peggy is a consultant to Lander & Rogers and has specialised in superannuation and financial services law for more than 20 years. She was a partner at Herbert Smith Freehills until July 2009.

In August 2014 she was appointed to chair the Victorian Minister for Sport’s year-long inquiry into ‘Women and Girls in Sport and Active Recreation’.

Peggy is presently a non-executive director on the board of Commonwealth Superannuation Corporation as well as three subsidiaries of National Australia Bank. In the not for profit sector, she is on the board of Women’s Housing, on the investment advisory panel of Home for Homes (an initiative of the Big Issue) and an ambassador for micro-finance organisation, Opportunity International.

In September 2014 she was named as one of The Australian Financial Review 100 Women of Influence and as one of the Women’s Weekly 50 Most Powerful Women in Australia. She is also a Fellow of the Australian Institute of Company Directors.

As the leadership module program ambassador, students will learn from the AFL’s first female president about what it takes to lead a football club. Peggy will talk with students about her extensive leadership experience and philosophies on how to authentically lead teams.

Brendon Gale


Brendon was appointed as CEO of the Richmond Football Club in August 2009. Prior to that, he was a lawyer with a leading Australian commercial law firm, and later, a sporting administrator as CEO of the AFL Players Association.

Brendon is a Graduate of the Australian Institute of Company Directors, and served on the Board of the Victorian Human Rights and Equal Opportunity Commission from 2009 – 2013. He is also an owner and director of several businesses in the hospitality and leisure sector.

Brendon played 244 AFL games with the Richmond Football Club from 1990 to 2001 and was awarded Life Membership in 2000.

As CEO, Brendon was appointed to the Board of Richmond Football Club as an Executive Director, in November 2015.

As the management module program ambassador, students will learn from one of the leading sports administrators in Australia. Brendon will talk with students about managing a high profile AFL club and his management and experience.

Lydia Lassila

Athletic Performance

Lydia Lassila has represented Australia in five Winter Olympic Games. She currently holds three world records, the latest being the first woman in history ever to perform the quad-twisting somersault. Lydia has always set the bar high and has been out of her comfort zone and pushing the boundaries since her Olympic dream spawned at the age of six. She feels fear on a daily basis, but pushes forward regardless; all in an effort to be the best.

Throughout her career Lydia has encountered many setbacks, mostly due to injury, but battled her way to the top to ultimately achieve her goals. 

As the athletic performance program ambassador, students will learn from Lydia the importance of having a clear vision and she will demonstrate how this vision is brought into reality. She has an incredible understanding of achieving goals through diversity and has mastered the art of juggling life as an elite athlete, mum and an entrepreneur. Students will come away with clear strategies on how to maximise their potential. They will feel empowered to take charge of their lives, identify their vision and create a plan to live their dreams.

Lisa Alexander


Australian sport has a reputation for producing professional, driven, innovative, successful coaches and Lisa Alexander continues that tradition. Developing a high-performance culture around the Australian Diamonds is what drives Lisa Alexander and this approach has been the corner stone of her coaching career.

Succeeding Norma Plummer in 2011, Alexander stepped into the role of Head Coach with the ultimate goal of winning the prized titles of Commonwealth Games and World Champions. In 2014 and 2015 she did just that.

Lisa is a motivating speaker who has presented to AFL teams, coaches and elite high performance programs across the country.

As the coaching module program ambassador, students will hear from one of Australia’s leading coaches on motivating teams and establishing high performance cultures with examples from her coaching career.